How much does a cup of really good coffee actually cost?
Recently the difference between good and bad cup of coffee with some friends after lunch. We all ordered a cup of coffee and it was delicious. And good, as you know, comes at a cost, either your or somebody else's cost. So can we afford a good coffee?
The average American drinks about 60 gallons of coffee a year. And of course we drink it as cheaply as possible. On average, we pay $10 for a gallon of beer. And brewing a cup of coffee costs just 0.1 dollar.
Really? 10 cents? Can that be true? Sure it is, they have been studying this for a long time, you can find the research on the web. So is let's calculate …
I only drink coffee from large mugs, those cups with handle on them, you know, the large ones. How much coffee do you need to fill such a cup? General recommendations for the so-called Golden Ratio are (using the metric system because I like consistency in my coffee): About 60 grams of coffee for 1 liter of water. So, that makes 12 grams per cup. I like it a bit stronger, so we will agree on 13 grams, and that actually pretty much matches the 2 tablespoons of coffee beans I grind for a cup.
Now to the cost very good, high-quality, fair trade organic coffee costs about 12¢, per cup price comes out to 31¢.
Verdict: You have a choice. Good coffee costs about 10¢ cents good beer, $2.50: Great coffee, around 30¢ cents per cup, however, you are paying for: Great taste, freshness, no pesticides, and fair pay for local small farmers.
Is the choice hard? Not really.
What is the price of a good cup of coffee?
For me personally it could be defined in one word.